10 Best Natural and Organic Vegan & Cruelty-Free Makeup Brands in 2025

The world of organic cosmetics continues to flourish. Indeed, people are increasingly opting for makeup made from natural ingredients, particularly those cultivated without chemical pesticides or genetic modification. As a result, organic has undeniably become the new natural.

Why Choose Organic Vegan Makeup?

Organic makeup not only benefits your skin but also the planet. Furthermore, vegan makeup ensures no animal-derived ingredients or testing are involved. Altogether, the combination of organic and vegan guarantees you’re making the most ethical, sustainable, and healthy choice for your beauty routine.

Key Benefits:

• Natural Ingredients: Free from harmful chemicals.
• Ethical Practices: Cruelty-free and vegan.
• Eco-Friendly: Supports sustainable farming methods.

What to Look for in Organic Vegan Makeup

When selecting organic vegan makeup, it is important to realize that the ingredient list matters. Although some brands claim to be organic, they may still include synthetic preservatives or fillers. Hence, look for products with certified organic labels, e.g., USDA Organic or EWG-verified, to ensure authenticity.

Top 10 Organic Vegan Makeup Brands in 2025

1. Inika Organic
   Inika Organic, widely regarded as the best organic vegan makeup brand, hails from Australia. Chiefly, this company is 100% natural and boasts one of the highest concentrations of certified organic ingredients.

   • Vegan: 100% vegan and cruelty-free.
   • Organic: Certified by Organic Food Chain and ACO.
   • Certifications: PETA, The Vegan Society, OFC.

2. Well People
   Based in Austin, Texas, Well People offers a fantastic range of natural vegan makeup. Moreover, their plant-based formulas exclude harmful chemicals like parabens and sulfates.

   • Vegan: 100% vegan and cruelty-free.
   • Organic: Includes organic ingredients.
   • Certifications: Leaping Bunny, PETA, EWG.

3. Athr Beauty
   Athr Beauty stands out due to its organic vegan eyeshadow palettes and lip creams. Additionally, this Arizona-based brand prioritizes sustainability.

   • Vegan: 100% vegan and cruelty-free.
   • Organic: Certified organic ingredients.
   • Certifications: PETA, Fair Trade.

4. Sappho New Paradigm
   Created by Canadian makeup artist JoAnn Fowler, Sappho New Paradigm focuses emphatically on toxin-free, organic vegan cosmetics.

   • Vegan: Fully vegan and cruelty-free.
   • Organic: Certified organic content.
   • Certifications: EU Certified, PETA.

5. Lune+Aster
   Lune+Aster offers natural vegan makeup that’s hypoallergenic and gluten-free. While not focused on certified organic ingredients, their products remain clean and effective.

   • Vegan: 100% vegan and cruelty-free.
   • Organic: Contains some organic ingredients.
   • Certifications: None.

6. Seraphine Botanicals
   Seraphine Botanicals hand-blends vegan makeup in small batches, which makes them particularly great for sensitive skin.

   • Vegan: 100% vegan and cruelty-free.
   • Organic: Uses sustainably sourced ingredients.
   • Certifications: PETA.

7. Juice Beauty
   Juice Beauty excels with its “Farm to Beauty” concept. Comparatively, this brand uses more locally harvested organic ingredients than most.

   • Vegan: All makeup products.
   • Organic: Certified organic.
   • Certifications: USDA Organic, Leaping Bunny.

8. 100% Pure
   Known for their fruit-pigmented makeup, 100% Pure is transitioning to become fully vegan. Notwithstanding, their products are rich in certified organic ingredients.

   • Vegan: Majority of products.
   • Organic: Certified organic.
   • Certifications: Leaping Bunny, Cosmos.

9. BaeBlu
   BaeBlu uses fair trade and wildcrafted ingredients in their makeup. Equally, their organic vegan liquid foundations and cheek tints are highly rated.

   • Vegan: All products except a few.
   • Organic: Certified organic ingredients.
   • Certifications: USDA Organic, Ecocert.

10. Ilia Beauty
    Ilia Beauty is a leader in clean beauty. While not entirely vegan, most of their products incorporate up to 85% certified organic botanicals.

• Vegan: Majority of products.
• Organic: Some certified organic ingredients.
• Certifications: Leaping Bunny.

Is Organic Makeup Always Vegan?

Organic makeup is not necessarily vegan. For instance, common non-vegan ingredients include beeswax, honey, and carmine. However, vegan alternatives such as candelilla wax, plant oils, and mineral pigments are excellent replacements.

How We Reviewed These Brands

Our review process focused on:

1. Ingredient Quality: High content of certified organic and natural ingredients.
2. Vegan Ethics: Products must be cruelty-free and devoid of animal ingredients.
3. Sustainability: Eco-friendly practices and certifications.

Frequently Asked Questions

What Makes Organic Makeup Vegan?
Organic makeup is vegan when it avoids animal-derived ingredients and adheres to cruelty-free standards.

Where Can I Buy Organic Vegan Makeup?
You can purchase these products online via platforms like Amazon or directly from brand websites.

Which Organic Vegan Makeup Brand is the Best?
Inika Organic is the leading choice for its high-quality, certified organic vegan products.